After more than 100 software startup projects, I’ve seen the product landscape significantly change during development many times. Luckily, there’s an effective way to pivot. Unfortunately, there are about 50 ways to UNsuccessfully try to pivot.
We’ve worked through this with countless clients, and created a Guaranteed Formula for Pivoting Software in Times of Change.
If new insights come to light after you’re deep into product development, you’ll wish you had this formula for pivoting software during dev. You may think it won’t happen to you, but sooner or later you’ll be faced with a major change like:
-Business strategy changes
-Market or users’ needs changes
-Competitive landscape changes