"Why Iteration is not Innovation"

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Stop Guessing About the Best Approach

Design Software
Like the Industry Leaders

Use this proven framework to unlock your product team’s creativity, clarity, and innovation!

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Discover the Surefire Software Design Framework Used by Industry Leaders

Organizations like Microsoft, Oracle, Coca-Cola and NASA use a formula to kick off the software design process.

Emily Holmes has worked with these brands and many others to build innovative software that solves the right problem in the best way for users.

In this video, Emily dives into a simple yet powerful methodology for answering the most important questions in order to build world class digital products.

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Ready to Design Software Like the Greats?

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Beat the Odds of Software Failure

2/3 of software projects fail. Our handbook will show you how to be that 1 in 3.