ENO8 Showcase: Complex B2B E-commerce Integration

CLIENT SNAPSHOT

Orora Group is a multinational, multidisciplinary packaging and visual marketing firm. Spanning seven countries, 6,800 employees and 54,000 shareholders, Orora works at the intersection of core enterprise business enablement and consumer interfacing marketing.

Industry: Manufacturing
Services: Development, Testing, Software Maintenance
Platform: iOS (iPad), IBM Watson, IBM BlueMix

THE CHALLENGE

  • Orora partnered with ENO8 for two challenges and two separate solutions. The solution featured in this case study, Orora’s “Tag Ordering System II” (TOSII), required a complete redesign and rebuild of a mission-critical e-commerce portal. This portal would be used by plant growers who supply plants to the nursery division of a large, national home-improvement retailer.
  • Orora needed to provide growers with an updated, more user-friendly ordering portal that would enable them to order millions of custom-printed tags for the plants they supply to the home improvement retailer.
  • There was significant complexity involved in the ordering process.
  • A successful solution would require elaborate, intensive integration with multiple — often legacy — backend systems to satisfy all relevant stakeholders (this included homegrown products as well as third-party systems).
  • While Orora did have a capable in-house IT department, the unit had neither the bandwidth nor the specific, niche skill-set required to deliver this solution.

NATURE OF ENGAGEMENT

CAPABILITIES EXHIBITED

  • .NET
  • XMPIE
  • API creation and utilization
  • MSRP integration (Monarch)
  • JavaScript
  • Microsoft SQL

E-COMMERCE SOFTWARE SOLUTION

A true B2B e-commerce project, ENO8 tied together a bevy of legacy systems into a modern, digital product, which required both depth and breadth of expertise, intense customization and lockstep coordination with both Orora’s IT team and business stakeholders.

THE IMPACT

The solution completely modernized the plant ordering and supply process for the home-improvement retailer and kept Orora’s relationship with the retailer strong for years to come.

Orora was able to modernize their in-store display marketing offerings, adding a digital component for increased dwell time and longer life-cycle engagement from consumers.

The ability to standardize and automate collateral sourcing and fulfillment through the CCE dramatically increased Orora’s value proposition to its customer base, cutting down on time and effort necessary from the end customer

“Their team was dependable. If they say they’ll get a task done, they’ll get it done. ENO8 has a sharp, knowledgeable team.”
Michael Keo, Orora Visual

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