We have a mantra here at ENO8 — clarity is the antidote to risk. Especially when it comes to digital product innovation and software development, the more clarity you have around what you’re trying to build, the less risk you incur. That’s why we developed a “product clarity spectrum” to help founders or product owners achieve clarity and drive down risk for what they want to build. Check it out 👇
Now let me be very clear — you cannot eliminate risk. It’s part and parcel of developing any new product or feature. But one of the biggest mistakes we see time and again are companies or product teams starting their development wayyyyy too soon. They have little clarity, and really aren’t ready to jump into a development project. And when they do, costs skyrockets, features aren’t well thought out and the final product falls way short of expectations. So how do you limit that risk?
Picture this: on one side of a spectrum, you have a vague idea… a nebulous cloud of features and ambitions. Perhaps you have a list of requirements or a few overview slides. But as it stands, it’s mostly just discussions, chats, and brainstorming sessions. On this end of the spectrum, your risk of miscommunication, misdirection, and project pitfalls is high. You might approach development studios with your idea and get wildly varying price quotes – from $50,000 to an eye-watering $3 million!
But on the other side of the spectrum, clarity is king. Here, risks are reduced. The road to innovation becomes less bumpy. So, how do you transition?
Innovation isn’t just about building something; it’s about building the right thing. And to do that, clarity is pivotal. Here are the primary areas you need to achieve clarity on before you start any development project:
Your position on the Product Clarity Spectrum is a barometer of your project’s risk. The clearer you are, the smoother your software development journey will be. Whether you’re seeking external help or doing it in-house, always ask yourself: “Where am I on this spectrum?”
At ENO8, our mission is to help you inch closer to absolute clarity. Let’s reduce risks, build exceptional products, and embrace the digital future, together. If you want to talk about how to push your product or company toward clarity, give us a shout — we’d love to talk shop.