"Why Iteration is not Innovation"

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Author: Jeff Francis

Jeff Francis is a veteran entrepreneur and founder of Dallas-based digital product studio ENO8. Jeff founded ENO8 to empower companies of all sizes to design, develop and deliver innovative, impactful digital products. With more than 18 years working with early-stage startups, Jeff has a passion for creating and growing new businesses from the ground up, and has honed a unique ability to assist companies with aligning their technology product initiatives with real business outcomes.

The ingredients of a winning daily stand up

It’s the boring stuff that makes or breaks businesses. Maintenance? Boring. Daily stand up? Boring. Data scrubbing? Boring. But if you’re not doing those things well and often, your product can crumble. We all love to focus on inventions and new features because they’re fun, capture our imaginations and can... Read More

3 leaders your product development will fail without

We’ve built hundreds of innovative digital products over the last decade. With that experience comes some trends — you start to notice signals for success. One of the biggest signals we see in product development success is on the staffing front. We’ve identified three mission-critical roles and what it takes... Read More

Building a culture of innovation takes 2,000,000 steps… kinda

“How do we become more innovative” — it’s a question we’re asked by clients, friends, collaborators, you name it. People know they need to innovate to keep their companies competitive, but they’re not sure what steps they should be taking to get there. It’s 2 million steps… but not in... Read More

How to minimize risk in software development

Innovation and risk go hand in hand. Whenever you’re innovating (or trying to), you’re by definition trying to change something about the way you do business. Whether it’s changing a process, expanding into a new market, whatever, you’re taking a risk. The risk could be time, it could be money,... Read More

Secrets of digital product development (that don’t blow the budget)

I’ve been helping companies build digital products for well over a decade. I wouldn’t venture so far as to say “I’ve seen it all” … but I’ve seen a lot. I’ve made plenty of mistakes along the way (most of those mistakes are out of the way by now, but... Read More

Innovation? Budget Cuts? Both?

As we wrap up November, we’re also getting toward the end of budget-planning season. (I know not every company works on a calendar fiscal year, but for a lot of us, Oct./Nov. is when we plan out budget allocations for the next fiscal year). We’re sorting out what we want... Read More

AI in healthcare — where we stand, what to know

In the halcyon days before ChatGPT, there was a lot of chatter about what artificial intelligence (AI) would actually do for different businesses/industries. We saw cool displays like AlphaGo and AlphaGo Zero destroy the world’s best Go players (which we were actually writing about all the way back in 2017).... Read More

Iteration ≠ Innovation. Why that matters, and what to know

When we talk about digital product development, terms like ‘iteration’ and ‘innovation’ are often thrown around. But what do they really mean? And how do they influence the way we approach product strategy? And perhaps most importantly, why does it matter that iteration ≠ innovation? Iteration ≠ innovation, the directors... Read More

The Product Clarity Spectrum

We have a mantra here at ENO8 — clarity is the antidote to risk. Especially when it comes to digital product innovation and software development, the more clarity you have around what you’re trying to build, the less risk you incur. That’s why we developed a “product clarity spectrum” to... Read More

How to move fast without blowing your budget

Despite the buzzword status it has achieved, velocity is more than just a fancy word we throw around at board meetings. Moving fast is a measure of our teams’ productivity and efficiency, a fundamental cog in the machinery of innovation. And boy, does it need some oiling. So how can... Read More

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