Category: Products

If you’re a product manager or product owner (or in the case of early-stage startups, the founder or CTO), one of the biggest hurdles to doing your job well is getting sign off for software projects. No matter what level of the company you’re in, if you’re responsible for product...

It’s easy to say that software must meet the users’ needs. Developing lovable software is a lot more challenging. It can take months of planning and development, thousands of lines of code, and many different features. But have you created something worthy of being called successful software? Here is how...

Users abandon apps for good reason. Luckily, app owners can do something about it. Here are a few reasons for user attrition and remedies to prevent it.

Technology is fast-paced and constantly changing. Your app or software may be equipped with the most-cutting edge and advanced technology at the time it’s built, but with rapid innovation in the tech world, no one can guarantee how long that title will last. All types of technology and software are...

A feature is short-lived and easily absorbed by competitors. A product can stand alone and can weather copycats. Is your software idea a product or a feature?

Is your company embarking on a software project and planning to handle it in-house? There are some things you should be aware of, namely that your software project is almost guaranteed to take too long. If Benjamin Franklin had been born about 300 years later, he’d have amended his list...

Newcomers to the software development world often use the words “software project” and “software product” interchangeably. This is a big mistake.  It isn’t just the tech sector’s desire to be precise (though we are really into being precise) calling out the difference. The two words – project and a product...

Have you been keeping up to date with mobile shopping trends? In 2021, mobile shopping makes up a huge percentage of online sales and enables people to access your online store wherever they are. No matter what you’re selling, having a presence on mobile is crucial to keeping your audience...

For years, businesses in the tech and innovation space have been measuring their initial offering in terms of MVP (Minimum Viable Product). This was a great term to help businesses take an offering to market that represented the minimum that they were happy to unveil.  Over the years, however, the...

When you think you’re ready to start building a digital product, it can be a really exciting time. Many people have a clear idea of what they want their digital product to look and feel like, and this drives the creation.  However, there’s much more that must go into planning...