"Why Iteration is not Innovation"

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Category: Products

Iteration ≠ Innovation. Why that matters, and what to know

When we talk about digital product development, terms like ‘iteration’ and ‘innovation’ are often thrown around. But what do they really mean? And how do they influence the way we approach product strategy? And perhaps most importantly, why does it matter that iteration ≠ innovation? Iteration ≠ innovation, the directors... Read More

So you’ve launched a successful software product… now what?

The adrenaline rush following a successful software product launch can be intoxicating, but what follows is less of a celebratory toast and more of a pivotal question: “What now?” No matter what industry you find yourself in, there’s a pretty strong likelihood you’ll end up building or leveraging a software... Read More

How to Get Buy in for Your Software Project

If you’re a product manager or product owner (or in the case of early-stage startups, the founder or CTO), one of the biggest hurdles to doing your job well is getting sign off for software projects. No matter what level of the company you’re in, if you’re responsible for product... Read More

Your Software Launched, But is it Successful? 8 Questions to Ask.

It’s easy to say that software must meet the users’ needs. Developing lovable software is a lot more challenging. It can take months of planning and development, thousands of lines of code, and many different features. But have you created something worthy of being called successful software? Here is how... Read More

3 Reasons Users Abandon Apps

Users abandon apps for good reason. Luckily, app owners can do something about it. Here are a few reasons for user attrition and remedies to prevent it. Read More

When and Why to Code Audit Your Software

Technology is fast-paced and constantly changing. Your app or software may be equipped with the most-cutting edge and advanced technology at the time it’s built, but with rapid innovation in the tech world, no one can guarantee how long that title will last. All types of technology and software are... Read More

Is Your Software Idea a Product or a Feature?

A feature is short-lived and easily absorbed by competitors. A product can stand alone and can weather copycats. Is your software idea a product or a feature? Read More

Why Your Software Project Will Take Too Long

Is your company embarking on a software project and planning to handle it in-house? There are some things you should be aware of, namely that your software project is almost guaranteed to take too long. If Benjamin Franklin had been born about 300 years later, he’d have amended his list... Read More

Software Project or Software Product? Know Which One You’re Creating

Newcomers to the software development world often use the words “software project” and “software product” interchangeably. This is a big mistake.  It isn’t just the tech sector’s desire to be precise (though we are really into being precise) calling out the difference. The two words – project and a product... Read More

Mobile shopping trends and how to improve the customer experience

Have you been keeping up to date with mobile shopping trends? In 2021, mobile shopping makes up a huge percentage of online sales and enables people to access your online store wherever they are. No matter what you’re selling, having a presence on mobile is crucial to keeping your audience... Read More

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