Author: Jeff Francis

We’ve hit one of those rare moments where “this changes everything” isn’t hype. AI-enabled software product development is a true inflection point in how we conceptualize, design, deliver and maintain custom software. In our org, AI isn’t just helping developers type faster or auto-complete a few lines of code. It’s... Read More

When we wrote about AI in healthcare almost exactly two years ago, much of it lived in the realm of prediction. Some bets were safe, some were bold. Now we have the benefit of hindsight… and a new wave of capability pushing even further than we imagined. Clinical Documentation: From... Read More

Most of the problems that derail custom software projects are the same no matter who’s building them (even for non-software companies). But if you’re a mid-market company whose core business isn’t software, those risks get, well, a lot riskier. You don’t know what you don’t know… and by the time... Read More

We’ve made no secret of our love affair with the Dallas startup scene… DFW is one of the best places to launch a company, and it has no shortage of innovation (it’s a big reason why we’re here!). But some early-stage standouts are carving out space in ways that feel... Read More

If you spend any time… at all… on LinkedIn, you’ve seen it: AI everything, everywhere, all at once. Every industry. Every niche. Everyone trying to position themselves as “leading the charge” or “getting ahead of the curve.” But when it comes to AI-powered software development, while the conversation is cacophonous…... Read More

Most companies don’t start by asking when to use custom software to solve an operational problem… they start with something messier: That’s the real starting point: friction. Lag. Complexity. Some operational breakdown that’s slowing the business down or costing more than it should. And when those problems stack up, leaders... Read More

Hiring a CTO sounds like the kind of thing a serious startup should do early… signal you’re for real to prospective investors and customers. While that logic is compelling… it’s not always what the doctor ordered. Rushing into that decision can derail your progress, drain your budget, and distract you... Read More

Outsourcing your software development can feel like trying to pick a PR agency — there’s too many options, they all make bold claims, and if you choose wrong, you’ll end up paying for something that never delivers. Custom software outsourcing can absolutely cut costs, but there’s a big “but” that... Read More

Custom software development ain’t cheap… there’s really no way around it. But over the years (dare I say decades… yeesh 🤣), I’ve found that the right approach can keep costs in check without sacrificing quality. I’ve seen firsthand how smart planning and strategic decisions make all the difference, so I... Read More

Low-code and no-code platforms have been around for years… always promising to make software development faster, cheaper, and more accessible. And to an extent, they do! But if you’ve been in the industry long enough, you know that promise tends to fall short — especially when it comes to building... Read More